Tank Louis Cartier

Designed and worn by Louis Cartier himself, the Tank Louis Cartier set the standard for all Tank watches. To embody Louis Cartier's contribution to “modern style”, later known as Art Deco, the tops of the lugs were rounded – in contrast to the previously fashionable rectangular form and proud lines.
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Designed by Louis Cartier in 1916, the legendary Tank watch is an icon of modern watchmaking. It represents the perfect alliance between technical excellence and geometrical style. For over a century, Cartier has reinterpreted the Tank while remaining faithful to Louis Cartier's original concept.

The two side pieces of the Tank seamlessly connect the strap to the case. This harmonious connection was the product of several years of research and design. It marked a unique stylistic innovation and was an aesthetic achievement in the development of the wristwatch.

Rudolph Valentino insisted on wearing his Tank watch in every scene of the American silent film The Son of the Sheik directed by George Fitzmaurice, which would be his final film appearance.

This delightful inconsistency is visible in the film stills, where the "Great Lover" wears traditional Middle Eastern garb along with his beloved watch.

This was the Tank's first movie role.

Legendary Pop Art personality and New York party master Andy Warhol knew better than anyone how to stand out in a crowd.

He wore his Tank watch but never wound it: "I don’t really wear it to tell time," he once told an interviewer. "Actually, I never even wind it. I wear a Tank because it is the watch to wear!”

French couturier Jean-Charles de Castelbajac waxed philosophical about the Tank watch, telling the French magazine Madame Figaro: "If all Tanks were made by Cartier, we'd have the time to live in peace."