The Cartier Women’s Initiative Awards (CWIA) is an annual business plan competition that was establish by Cartier, the Women’s Forum for the Economy and Society, the INSEAD Business School and McKinsey & Company. Every year, one female entrepreneur is awarded from each of these six regions: Latin America, North America, Europe, Sub-Saharan Africa, Middle East & North Africa, and Asia-Pacific. The laureates are granted US $20,000 in funding, one year of personalized coaching, media exposure and networking opportunities. The awards are open to female entrepreneurs leading creative, for-profit start-ups that are both financially sustainable and socially responsible.

In keeping with its tradition of supporting individual excellence and empowering imagination, Cartier gives these brilliant and committed women the opportunity to create, grow and transform our world, helping ensure that future generations will have role models to inspire them. The values of our Maison – audacity, a pioneering spirit and the generosity of giving – are reflected in the desire to help women bring sustainable financial, social and human benefits to business, and to the world we live in.

2016 marks the 10th anniversary of the Cartier Women’s Initiative Awards. In the past 10 years, 162 finalists, including 58 laureates hailing from 45 different countries, have been awarded by Cartier. Of the companies founded by these finalists, over 80% of them are still in business and over 5,000 new jobs have been created as a result.

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