175-177 NEW BOND STREET
Just over a century ago Cartier established itself in London, and the boutique, which first opened at number 4 New Burlington Street in 1902, moved to 175-177 New Bond Street where it remains to this very day.
The story begins with Pierre, Alfred’s second son. At his father’s request Pierre moved to London for a time, in order to attend to the demands of the British aristocracy and its preparations for the coronation of Edward VII.
Pierre’s brother Jacques would soon join him and in 1902 they became joint managers of the newly opened boutique.
Official purveyor to the court of
Edward VII from 1904 on, Cartier London was present at every ceremony. The 20th century saw the emergence of an independent, unique style – a style that was true to the spirit of the Parisian jewellers, rich in history and with a strong personality. Cartier London was able to capture the British influence whilst respecting its Parisian identity.