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Cartier for Nature was founded in Geneva in 2020 to strengthen Cartier’s commitments to protect the environment.
Its approach is grounded in scientific data and driven by the effective impact of its actions. It has a clear mission to preserve biodiversity and healthy ecosystems.
Cartier for Nature reinforces the Maison’s long-time engagement towards social and environmental initiatives and partners with non-profit organisations to accelerate nature conservation efforts.
Cartier for Nature advocates for the principle of nature-based solutions, actions that help sustainably protect, manage, and restore ecosystems for the benefits of human well-being and biodiversity
Cartier for Nature is supporting Hutukara Associação Yanomami in Brazil to advance protection and reforestation initiatives on Yanomami land in the Amazon Forest. While the Fondation Cartier pour l’art contemporain has been raising awareness about the Yanomami culture, this two-pronged effort is necessary amid increasing pressures and threats, and more broadly to contribute to the fight against deforestation and climate change.
Cartier for Nature has teamed up with COMACO in eastern Zambia to protect the wildlife and the environment. This organisation has managed to convince poachers to convert to sustainable farming to improve their livelihood. They no longer need to hunt game to sell pelts, ivory or meat, or to destroy the forest to sell timber.
Cartier supported local organisations to fight the devastating bush fires in Australia in 2019. Cartier for Nature is now supporting The Nature Conservancy in northern Australia to develop a carbon offset marketplace with indigenous communities. Using traditional methods to prevent major fires and effectively manage their own land, these communities greatly reduce the greenhouse gases produced by wildfires in the hot season.
Cartier and The Lion’s Share FundIn October 2020, Cartier joined the Lion’s Share Fund, an initiative that is rallying businesses, environmental conservationists, and consumers to tackle the global crisis facing nature, biodiversity, and the climate.