MARKERS OF STYLE
The exploration of beauty and the search for light—the Cartier style emerged from these founding tenets at the beginning of the 20th century. It is punctuated by five markers, inseparable from the Maison. Architecture and Purity, Geometry and Contrast, Fauna and Flora, Cultural Dialogues and [Re]creation form the Maison’s great stylistic trends, whose permanence Cartier ensures by inscribing them into each of its new creations, however different they may be. These styles have their history, savoir-faire and devotees. They leave an imprint on Cartier's identity, visible at first glance.