13 Paix

13 rue de la Paix

In 1899, following the impetus of Louis, the eldest of the three Cartier brothers, the Maison moved to 13 rue de la Paix, in the heart of Parisian high society. It is here, behind this majestic black marble façade, that the most beautiful pages of Cartier's creative adventure were written. The history of this legendary address, which began at the dawn of the 20th century, is inseparable from the invention of modernity and its perpetual movement.

13 is a lucky number

Cartier has known this since it opened its doors 1899. It was here that Louis Cartier gave the family business an address worthy of the exceptional destiny it was to embrace. It is also here that the Maison’s great creative history is written, day after day.

The heart of a creative passion

Initially in charge of leather goods and accessories, Jeanne Toussaint took over as creative director in 1933, a position she held until her retirement in the early 1970s. Louis Cartier appreciated her assertiveness and her vision, which would constantly evolve the Maison's style. It was the convergence of these two free spirits that laid the foundations of the Cartier style: singular and plural, unique and universal, an inexhaustible source of inspiration for the treasures of yesterday and tomorrow.

The boutique, a place of discovery and vitality

Evolving at the same pace as Paris’ most inspiring developments, 13 rue de la Paix has lived many lives. The building chosen by Alfred and Louis Cartier has undergone numerous metamorphoses and each, in its own time, has played a part in shaping this unique heritage. Today, a new chapter is opening in this creative adventure.

A harmonious reinvention

Three teams of architects worked together to create a multifaceted and harmonious transformation of the building's six levels. The gentle and luminous approach to this transformation creates a dialogue between the eras and decorative styles of the Maison, paying tribute to them while at the same time inscribing them in a timeless modernity.

Behind the scenes of the exceptional

Although the workshops have always been part of 13 rue de la Paix, this is the first time in its long history that a space so carefully designed has been dedicated to house these precise and excellent skills. It is here that the craftsmen bring to life a savoir-faire that is passed down from generation to generation through spectacular creations.

The excellence of High Jewellery savoir-faire

At 13 rue de la Paix, expertise is shared, materials are refined and the unreal takes shape around creations that celebrate the beauty of stones and the talent of individuals. A magic that relies on constantly evolving expertise.