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Les Heures de Parfum
Launched in 2009, Les Heures de Parfum collection is composed of 13 scents. These creative, exceptional and bold fragrances were designed by the Cartier perfumer, Mathilde Laurent, as a repertoire of olfactory moments.
The world stirred, preparing its early morning with freshness and joy… washed. That first gleam of light that caressed the eyelashes was soft peony notes, we could have bathed in the clear fountain for its transparency, for its sheer blossoming of life ROSE. Mouth, neck and shoulders, it mingled with the air naturally, untamed and fresh lychee notes, like a smile that still recalls the child. Everything seemed new and bright at the floral source of the silver thread AMBER WOOD of this shining HEURE DIAPHANE whose exquisite reflections dissolved everything, wrapping ionones in a cloud of pure emotion.
An elegant case to discover or have someone discover Les Heures de Parfum, a repertoire of olfactory moments. These precious, modern and pure fragrances have been carefully pared-down, and feature an exclusive signature that focuses on the senses with highly sophisticated accords. This gift set consists of 12 x 75ml bottles: I L'Heure Promise, II L'Heure Convoitée, III L'Heure Vertueuse, IV L'Heure Fougueuse, V L'Heure Osée, VI L'Heure Brillante, VII L'Heure Défendue, VIII L'Heure Diaphane, X L'Heure Folle, XI L'Heure Perdue, XII L'Heure Mystérieuse, XIII La Treizième Heure.
An elegant gift set to discover or have someone discover Les Heures de Parfum, a repertoire of olfactory moments. These precious, modern and pure fragrances have been carefully pared-down, and feature an exclusive signature that focuses on the senses with highly sophisticated accords. This gift set consists of 6 x 15 ml bottles: I L'Heure Promise, II 'Heure Convoitée, V L'Heure Osée, VI L'Heure Brillante, VIII L'Heure Diaphane, XII L' Heure Mystérieuse.
No, this rose is not cute! It hates girly, baby doll, pastel pink or layettes. It is the pink that flushes the cheeks. It is blushing and bright, and this rose boasts only four letters: dare! Fearless, it's the Hour of the exploding rose. An unprecedented pink, in touch with its time, with what is fresh and pop.
It was time to capture a life full of fresh early mornings, Petit grain, FRESH HERBS at the dawn of intentions. Everything seemed possible – love, creation, belief. The time had come to embrace the day, comforted by self-confidence and honesty IRIS, and to fly or walk in the first glimmers of a spring of existence. The sheer newness was just waiting to be explored like an undiscovered continent bathed in hope, with the promise of cherishing the moment a little longer while everything remained quiet. Prolonging, preserving the moment: L'HEURE PROMISE by Cartier. An eiderdown of fragrance sandalwood, for leaving the night behind without affronting sleep. Outside, I sense, like a veil of tulle MUSK NOTES, my own deciding scent – that of my destiny unfolding and of an adventure that is anxious to take place.
There are moments when everything can be transformed, when it is impossible to distinguish the real from the unreal. An affair of exact seduction, leather notes, (MATÉ), (BIRCH), an object of desire (NARCISSUS), and a metamorphosis between shadow and light (BERGAMOT) is at work. This is a time for breathing in emptiness and braving adventure patchouli where LA TREIZIÈME HEURE glides sensually VANILLA and fatally upon the skin like a sentiment, an exquisite dizziness of the unknown. Then, we are no longer able to distinguish the true from the false, the night from the day, and we surrender to the realm of the vague, the clear darkness of Nature that makes everything unique and possible.
Cartier High Perfumery collections
The Maison's in-house perfumer, Mathilde Laurent, composes Cartier collections of High Perfumery in the Maison's distinctive style.
Tangible, delicate, concrete reality... as long as you can find a way to reach it! Imagine if it were possible, as a time traveler, to enter L'HEURE PERDUE – the lost hour in which we could once again share the pleasure of a long-forgotten childhood treat. Ah, that exquisite softness that flows from all our childhoods, from a universal memory. Where does it come from, this sensual hour with its creamy aroma, fundamental and echoing the past? From an elegant HELIOTROPINE memory, from one person's appetite to another? Voluptuous and intimate like the scent of familiarity. Perhaps because everything is ruled by science, so clever in posing as natural when in fact it is a feat of alchemy, exploring the artificial through a precipitate of large synthetic molecules, particularly VANILLIN. This aldehyde with sensual aromas and a silky IRACINE aura floating over the lost 11th and progressive hour, demystifying the conventional idea that beauty is only worthwhile if it is NATURAL.
The moment was electric, charged with lemony, SWEET LIME energy. The unexpected laid down the law. The start was announced. Outside, the world accelerated. The hour when everything lights up, like neon longing to consume, had arrived. Refusing to abstain from anything, invigorating yourself with acidity, feeling the vibrating rhythm of the street and pounding the asphalt in a wild yet lucid undertaking. And drinking to life's gin notes, to the falling night, to parties past and to those that are yet to be invented in moments of rapture. For Time is radiant ALDEHYDES, and happiness is in tune with these bodies that are charged with fantasy, the invigorating thrill of L'HEURE BRILLANTE, which pours forth like a spicy drop.
Silence was on the prowl. You could hear it breathing, lurking like desire. The calmness felt only temporary. Drowsiness gained life, slow jasmine and heavy PATCHOULI. This was the time for listening to your heart beat at the edge of abandon, like a reverse countdown, a voyage into the intimate where everything wraps up yet unravels. Withdraw and center your mind on your sacred inner self, reaching into the seat of your consciousness. Was it day elemi gum, CORIANDER? Was it night incense, FRANKINCENSE? Soon you must leave the juniper dusk... but not quite yet. First, savor L'HEURE MYSTÉRIEUSE for just one hour – no longer, that's a promise – extracted from deep within, and rediscover your own personal roots.
Deny yourself nothing and do not resist this desire shrouded in voluptuous mystery amber note. Yes, it is unreasonable, but it is down to that silky bronzed skin SANDALWOOD and to that soft, sun-kissed velvet, so beautiful, so warm tolu with a taste that I imagine to be all the more addictive because it is forbidden. Deny yourself nothing, yield to the magnetic aura MUSK NOTES and to the subtle scent of L'HEURE DEFENDUE, succumb to this soft, deaf temptation patchouli… Spellbound VANILLA and sweetened with absolute black cocoa.
Les Nécessaires à Parfum Cartier
Tucked into a pocket or bag, or simply as decorative objects, everything about these fragrance creations cultivates refinement.
Rosemary green and lavender blue… An old nursery rhyme leads us back to a medicinal garden grown wild with sprightly aromatic herbs, wise plants picked to cheer body and soul. The apothecary's prescription: an infusion of joy and courage, lentiscus, a bracing cure for the blues, THYME, a secret antidote for bitterness, verbena. And so we are born anew, in a halo of good-natured gaiety, with a teasing lash of ABSINTH green, a calm waft of lavender, when the virtuous hour chases the clouds from our spirits in a soothing ALMOND embrace… Thyme and sweet marjoram, hyssop and rue.
It was red she wanted, the blush of excitement, the tumescence of bitten lips strawberry flesh, the carnation in his buttonhole. Moving closer, driving him crazy, shedding her shyness to wrap herself in the steamy, playful, sensuous frills of CRÈME DE MARRON. No more stage fright, just a rhythmic dance in the aura of a velvet stage curtain iris notes, spotlights following her body. Look, here's my velvety shoulder CLOVE NOTES, there are my swaying curves, I vanish the better to come back to you, all legwork and pouting lips. Do you love my legs? The nape of my neck? The small of my back? Look, I'm your lover unveiled at L'HEURE CONVOITÉE, dressed in my powdered skin, my red lingerie red rose notes flying off in a peal of laughter FRESH GREEN NOTES. And what if I said “vous” to you, just for show, like Juliette Gréco singing: “Undress me, but not too soon, not too fast, learn to covet me, captivate me!”. Déshabillez-moi, song written by Robert Nyel and composed by Gaby Verlor
As the horizon cleared, the desire for escape was stirred. Dawn or dusk? The moment smelled of the promised land and of lucerne, of the quiver of a summer with a magnolia soul, of BERGAMOTE. A chance to be seized while still clinging to life. A note of HORSEHAIR. And they're off! Together they would spur on battles of vetiver, body to body in MATTE tanned leather and lustrous fur, both accomplices of their own kidnapping, romantic abductors of a love overflowing with musky notes. Riding at a energetic gallop, L'HEURE FOUGUEUSE, aloof and imperious with lavender, would rush to freedom, like warm hay, hit by a storm of COUMARINE and oak moss.
If we were playing at being fortunate, we would dream up countless desires, longings for champagne and appearances on the arms of the most eligible. Of course, the world would be our oyster and we would explore it in our private jets. We would be diamond seekers, fond of all those sought-after fruits that are rich in carats: red redcurrant, PINK PEPPERCORN, grenadine, blue BLUEBERRY, blackcurrant, BLACKBERRY, violet, green leafy notes, IVY, boxwood, SHISO and white ALDEHYDES, polygonum. They are miracle-makers for the skin and “a girl's best friend” – “boop boop bi doo.” Sleep in silk, live in euphoria, take baths of champagne, go out in a convertible and enrobe yourself in L'HEURE FOLLE in self-congratulation for becoming the princess of your own imperial extravagance.