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The rectangular Tank watch: elegance and creativity


A worthy heir to the timeless Tank watch and French style.

The design

Inspired by the design of a combat vehicle viewed from above, this watch follows one clear graphic principle: the brancards were the treads, the case was the turret. From this combination came a new and fundamental principal: the case attachments are aligned with the strap to maintain the rhythm of the design.


The legend and
the history

At the beginning of the 20th century, Louis Cartier devoted himself to formal research, the aim of which was to bring the circular watch face into the line of the bracelet, and to refine it, finally integrating the design of the case as an extension of the wristband. Developed by Cartier in 1917, it took until 1919 for the Tank to be marketed. Between November 15 and December 26, 1919, six pieces were listed in stock; on January 17 of the following year, there were none left. 

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Reflecting a stylistic research that has become more sophisticated over time, the Tank watch will always evolve its line. 

From 1921, the case stretched, the brancards became more refined: it was the Tank LC watch for Louis Cartier. Then came the monochrome dials of the Must years from the end of the 1970s.

In 1988, it was the launch of the Tank Américaine in tune with the energy of the time and in 1996 that of the Tank Française, which inaugurated a metal bracelet in perfect continuity with the case.

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