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THE VISION

From innovation to design perfection: Cartier watchmaking challenges shapes with no constraints. Square, rectangle, oval: the purity of lines prevails.
Santos, Tonneau, Tortue, Tank, Pasha, Ballon Bleu, Baignoire... Inventive and timeless, these watches reflect Cartier's concept of time, focusing as much on its quality as on its measurement. Exceptional watchmaking savoir-faire combined with creative freedom makes them as singular as those who wear them.


CARTIER, WATCHMAKER OF SHAPES

Throughout chapter 7 of L’Odyssée de Cartier, the Maison takes us to the heart of Cartier watchmaking design.

THE JOURNEY THROUGH TIME

The intelligence and creativity of their form allows Cartier watches to elegantly fit into their time as easily as they fit into the future. Contemporary, though some are antique, the Maison's watches have stood the test of time. They all possess the same capacity to reinvent themselves, and Cartier dares them to evolve with the times.

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CARTIER TRADITION

Highly sought-after by enthusiasts and collectors alike, Cartier’s antique watches have become very popular with the younger generation. This success is owed to their timeless design and the purity of their line, which guarantee their longevity.
A heritage which Cartier notably promotes through Cartier Tradition, a division featuring antique pieces: watches, jewellery creations and precious objects. With the help of the archives, all of these pieces are selected and then authenticated by the Maison’s experts. They are then meticulously restored by specialised craftsmen.


TIME IS NOT ONLY WHAT WE MEASURE
BUT ALSO WHAT WE TREASURE

Cartier explores our relationship with time through twelve short videos, twelve performances embodied by actor Jake Gyllenhaal.

What do they tell us? That time is precious in a world where every second counts. That it is up to us to master its pace and explore its potential.

Only then does the quality of the moment take on its full meaning. A rare, reflective and intimate time, to be shaped and experienced, where Cartier is the watchmaker.

TIME PROJECT

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