THE CULTURE OF DESIGN
For Cartier, it all starts with the design. An uncompromising feature. The line is
clean and precise. This radical design concept, implemented by one of the only
Maisons capable of creating a unique collection of iconic watchmaking pieces,
will become Cartier’s signature.
Tank, Santos, Panthère or Ballon Bleu: instantly recognisable, these watches are
based on four main principles of creation: the purity of the line, the accuracy of
the shape, the precision of proportions, the precious details.
The intelligence of their design places them seamlessly within their time as well as securing their future. They can all be reinvented and continue to inspire
conversations: a boundless source of creative energy which Cartier dares to
develop over time.