CREATIVE INNOVATION
Combining aesthetics and the technical in a demanding quest for the beautiful, pushing the boundaries of professions and rising to new challenges, mastering savoir-faire, from the most hand-crafted to the most technological: this is what defines the creative innovation dynamic at Cartier.
Seeing beauty wherever it might not be expected: this singular and bold vision is at the heart of the creative process.
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Because creation relies on multiple fields of expertise, Cartier has developed numerous innovations. Filing patents, implementing new procedures, this dynamic rests on a single belief: the technical is always at the service of the aesthetic.
How do you make a seemingly rigid bracelet fit the wrist as snugly as possible?
The movement of the articulated Panther is made possible by the composition of different components crossed with two gold blades which create tension in the heads of the panthers. A real challenge in terms of craftsmanship that requires the Maison’s jewellers to respect the distribution of the Panther’s spots.
Bringing life into its creations is an obsession for Cartier, which had already conceived of the “trembling setting” by the end of the 19th century, thanks to which the diamonds seemed to move slightly. Grain de Café fits into this search: held at one end, the beans form mobile clusters, veritable pieces of architecture that stir with the slightest movement.
Highly sought-after, the flexibility of the finest version of the Juste Un Clou bracelet owes its reliability to the very high level of elasticity it boasts. Everything rests on the combination of alloys that afford the bracelet great flexibility.
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At Cartier, savoir-faire is what connects an idea with its final form, creativity with expertise, the art of making with style.
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