Last updated: October 2023

Cartier SA has its registered offices at Rue André-De-Garrini 3, 1217 Meyrin, Switzerland. In this Privacy Policy, we use the term Cartier (and "we", "us" and "our") to refer to the head office of Cartier SA at the registered address above, our affiliates and our boutiques.

Please take a moment to read the following policy that explains how we collect, use, disclose and transfer the personal information that you provide to us on our websites, mobile applications and other digital platforms (together referred to as the “Platforms”), when you visit a Cartier boutique, contact the Cartier Ambassador by telephone, or when you interact with us over social media platforms. It also explains how we collect information through the use of cookies and related technologies when you use our Platforms.

Where we offer our products for sale online or by phone through the Cartier Client Relations Center, you must read the applicable Conditions of Sale, which will govern the terms and conditions of any such purchases made in this way.

/*to do not display this asset on en-US*/

From time to time we may update this Privacy Policy. When we do, we will publish the changes on this Platform.

We collect the information from you as detailed below:

  • To access certain areas of our Platform, you will need to register with us. During the registration process you will be asked to submit personal information about yourself (including your name and address, date of birth, e-mail address and telephone number). By entering your details in the fields requested, you enable Cartier to provide you with the services you select;
  • When you purchase products online or by phone, we collect information such as your purchase details and relevant payment information. In addition, we will also collect personal information from you when you correspond with us (for example, if you contact us with a query about one of our products or services), when you provide your details when you visit a Cartier boutique or contact the Cartier Ambassador by telephone. Please note that inbound and outbound phone calls will be recorded for security, quality assurance, training and development purposes and to maintain order records (if applicable). We may also collect any personal information provided during such calls to train, improve and facilitate the use of artificial intelligence technologies to deploy customer service tools and enhance the customer experience, which are described in further detail in the “Artificial Intelligence Technologies” section below;
  • We may collect images or videos of you in order to provide tailored services that you have requested. For example, we may collect images or videos of your hand to facilitate virtual try-on services;
  • If you choose to interact with Cartier via a social media platform or other third party service, we will collect the information you have provided to us through that platform;
  • We also collect certain information automatically about visitors to our Platform, described in the section headed "Cookies and other information that we automatically collect", below;
  • We will also use the information we collect from you to:
    • Manage and fulfil purchase and repair orders, facilitate delivery, and to provide after service care;
    • Manage our accounts and records;
    • Assist with your inquiries and requests;
    • Provide virtual try-on services, including to generate and send you a photograph or a video clip showing product(s) on your hand;
    • Send service related communications, including announcements and administrative messages such as order confirmation;
    • Identify products and services we think you might be interested in based on your information, such as your purchase history and your previous interactions with us;
    • Send you marketing communications (including e-mails and social media audience matching) relating to us and other third party partners and that we think may be of interest to you where we have a legitimate basis to do so and in accordance with your communication preferences (please see the “Your choices” section below for further information about how you can control these updates);
    • Conduct market research so that we can continuously improve the services we provide to our customers;
    • Undertake credit checking, prevention of fraud and other prohibited or illegal activities as part of our efforts to keep our Platform and services secure; and
    • Understand how our Platform is used so that we can continuously improve our Platform and services and other offerings.

Like most platforms, Cartier logs IP addresses and uses cookies and similar technologies that allow us to recognize you and to customize your experience, and provide us with information about the way our visitors access our Platform. You can find out more about how we use cookies and related technologies below.

Cookies are text files, containing small amounts of information, which are downloaded to your computer or mobile device when you visit a website or mobile application. They are used to recognize your computer as you move between pages on a website, or when you return to a website or mobile application you have visited previously. Cookies are widely used in order to make platforms work, or to work more efficiently, as well as to provide information to the owners of the platform.

We use cookies to enhance the online experience of our visitors (for example, by remembering your language and/or product preferences) and to better understand how our Platform is used. Cookies will tell us, for example, whether you have visited our Platform before or whether you are a new visitor. They can also help to ensure that adverts you see online and direct marketing materials which you receive, are more relevant to you and your interests.

There are two broad categories of cookies:

  • First party cookies, served directly by Cartier to your computer or mobile device. They are used only by Cartier to recognize your computer or mobile device when it revisits our Platform.
  • Third party cookies, which are served by a third party service provider on our Platform, and can be used by the service provider to recognize your computer or mobile device when it visits other platforms. Third party cookies are most commonly used for platform analytics or advertising purposes.

Cookies can remain on your computer or mobile device for different periods of time. Cartier uses both 'session cookies' and ‘permanent cookies’. Session cookies exist only while your browser is open and are deleted automatically once you close your browser. Permanent cookies survive after your browser is closed, and can be used to recognize your computer or mobile device when you open your browser and browse the internet again.

The Platform serves only the following types of cookies to your computer or mobile device:




These cookies are essential to provide you with services available through this Platform and to use some of its features, such as access to secure areas. Without these cookies, services you have asked for, like transactional pages and secure login accounts, would not be possible.


These cookies serve a variety of purposes related to the presentation, performance and functionality of this Platform. Their overall purpose, however, is to enhance visitors’ experience and enjoyment of this Platform.


For example, some of these cookies enable visitors to specify language, product or other platform preferences.


These cookies are used to collect information about how visitors use our Platform.

The information gathered includes the number of visitors to our Platform, the platforms or direct marketing emails that referred them to our Platform and the pages that they visited on our Platform. We also use these cookies to identify visitors and analyse visitor behaviour when logged into their My Cartier account.


These cookies may also be used to help us inform the type of media content for direct marketing campaigns and to provide more effective advertising to visitors (whether direct email marketing or other online advertising) to the extent permitted by cookie preferences.

We use this information to help run our Platform more efficiently, to gather broad demographic information and to monitor the level of activity on our Platform.


When you visit our Platform or click on advertisements or promotional areas on the Platform these cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help to evaluate the effectiveness of advertising and promotion.


They are usually placed by advertising networks with our permission. They remember that you have visited a platform and this information is shared with other organizations such as advertisers.


These cookies enable users to share pages and content through third party social media and other platforms. The companies that serve these cookies may also use your information to serve targeted advertising on other platforms.

We use non-essential cookies on the basis of your consent. You have the right withdraw that consent and refuse the use of cookies at any time and we have explained how you can exercise this right below. However, please note that if you choose to refuse cookies you may not be able to use the full functionality of our Platform.

You can set your cookie preferences by changing your browser settings so that cookies from this Platform cannot be placed on your computer or mobile device. In order to do this, follow the instructions provided by your browser (usually located within the “Help”, “Tools” or “Edit” facility).

If you would like to learn more, please visit More detail on how businesses use cookies is available at We are not responsible for effectiveness of or compliance with any third parties’ opt-out options.

We will collect information about your computer or mobile device, including where available your IP address, operating system, log-in times and browser type. We use this information to better understand how visitors use our Platform and for internal reporting purposes. We will anonymize and share this information with advertisers, sponsors or other businesses.

The Platforms use third parties such as network advertisers and ad exchanges to serve you ads on third party platforms after you leave our Platforms, and we use third party analytics and other service providers to evaluate and provide us and/or third parties with information about the use of the Platforms, viewing of ads and of our content and to evaluate the effectiveness of our direct marketing campaigns (which in turn may inform the type of advertising media content we send to you in the future). Network advertisers are third parties that display advertisements, which are based on your visits to the Platforms and other apps and sites you have visited. Third party ad serving enables us to target advertisements to you for products and services that you might be interested in.

Third party tracking technologies are not controlled by us, even if they are associated with our Platforms or our ads. Statements regarding our practices do not apply to the methods for collecting information used by these third parties and others or the use of the information that such third parties collect. The relevant third party’s terms of service, privacy policy, permissions, notices and choices should be reviewed regarding their collection, storage and sharing practices. We make no representations regarding the policies or practices of third party advertisers or advertising networks or exchanges or related third parties.

You have choices in respect of the delivery of ads. You can opt-out of receiving certain types of behavioural ads by visiting the third party websites described in the section headed “How to control or delete cookies” above. We are not responsible for effectiveness of or compliance with any third parties’ opt-out options.

We may collect, use, share and otherwise process your personal information in order to train, improve and deploy innovative technologies, including profiling technologies, artificial intelligence and advanced algorithms, which we use to help us identify and predict any products, services or other information that may be of interest to you based on the information that you provide to us and for such other purposes as are described in this section or are permitted or required by applicable law. Our use of such technologies may lead to automated decisions about you being taken using technology without human involvement, such as decisions regarding whether to offer or inform you of our products, services, event invitations, personal benefits and other information that may be of interest to. We also use these technologies to improve your experience of our products and services by way of offering you tailored products and services, and to enable us to respond effectively and swiftly to any of your feedback. This may involve, for example, techniques used to predict your behaviour and may include data clustering, data mining, data fusion or other data intelligence methods used to extract value and meaning from your information.

We use this type of technology in our Client Relation Centers, including our call centre, to provide enhanced services and to assist our call centre operations with responding to your call. For example, we may collect and record any personal information that you provide in the course of a call with us to train, improve and apply algorithm methods and automatic decisionmaking in order to determine the reason for your inquiry, to better detect your level of satisfaction, to guide our response to your feedback, and to offer you tailored products and services. The processing of such personal information may be completely automated (such as to escalate complaints) or involve human intervention where the final decision is taken by an individual.

When we use your personal information for any automated decisions and/or profiling, we will take steps to be transparent and fair and to make decisions free from bias. In certain circumstances, including where required by applicable law, we will provide you with an opportunity to opt-out of automated decisions and/or profiling.

Some of the services that we provide are able to use information about your location. For these services, which are typically available on mobile devices or applications, you are provided with the opportunity to provide your consent to the use of location services, which, for example, process information deriving from GPS, sensors, beacons or Wi-Fi access points in order to allow you to benefit from a more personalized service. Your device will have settings that allow you to turn off these services should you no longer wish to benefit from them.

We do not share personal information about you with other people or non-affiliated companies except under the following circumstances:

  • we may share your personal information with third party providers for the purposes of providing online and other payment services, handling credit checks and fraud prevention, assisting in training, improving and implementing artificial intelligence technologies, and any other services required in order for us to use your information for the purposes specified in the section entitled “Information you provide us and how we use it”;
  • we will disclose your personal information to any law enforcement agency, court, regulator, government authority or other third party where we believe this is necessary to comply with a legal or regulatory obligation, or otherwise to protect our rights or the rights of any third party; and
  • we will disclose your personal information to any third party that purchases, or to which we transfer, all or substantially all of our assets and business. Should such a sale or transfer occur, we will use reasonable efforts to try to ensure that the entity to which we transfer your personal information uses it in a manner that is consistent with this Privacy Policy.

Authorised Dealer Data Sharing Language

In addition to the above, where you interact with our authorised dealer network, we may ask for your consent to share your information with an authorised dealer from time to time for the purposes of:

  • providing you with services you have requested;
  • improving your customer journey and experience within boutiques when interacting with our products and services and/or our authorised dealers;
  • ensuring that the information we hold about you is accurate and up to date, including registering purchases, warranty extensions and other transactions as well as recording your marketing preferences; and
  • management of client and vendor relationships to improve co-operation with our authorised dealers and provide you with bespoke client experiences with us.

In circumstances where an authorised dealer may require access to the information we hold about you, we will seek your permission to share your information with an authorised dealer prior to granting such access. Where you grant permission to share your information with an authorised dealer, we will maintain industry leading measures to ensure the continued security of your information. Where your information is shared with an authorised dealer, both Cartier and the relevant authorised dealer may simultaneously be acting as an independent data controller and/or data processor in respect of your information, depending upon how we or our authorised dealer are interacting with you.

Information we collect may be transferred to, stored and processed in any country or territory where one or more of our affiliated group companies or third party service providers are located or maintain facilities. Some of these third parties will use cloud-based storage solutions. Personal information transferred to another country may be accessible to courts, law enforcement and national security entities in those countries. While other territories may not have the same standards of data protection as those within your home country, we will continue to protect the personal information we transfer in accordance with this Privacy Policy.

We want you to feel confident about using our Platform, and we are committed to protecting the personal information we collect. We limit access to personal information about you to employees who reasonably need access to it, to provide products or services to you or in order to do their jobs. We have appropriate technical and organizational physical, electronic, and procedural safeguards to protect the personal information that you provide to us against unauthorized or unlawful processing and against accidental loss, damage or destruction. However, where we ask you to choose a password in order to access certain parts of our Platform, you are responsible for selecting a secure password and keeping that password confidential. You should choose a password which you do not use on any other site, and you should not share it with anyone else.

Parts of our Platform may link to third party websites (including social media platforms) or provide links to allow you to share content to your social media platforms. These websites and platforms are not within our control and have separate privacy policies and terms of use which you should review prior to visiting, using and/or sharing your personal information thereon.

You have the right to ask for access to any personal information that we hold about you in our records, to correct any inaccuracies and to update any out-of-date information. In some circumstances, you have the right to request the erasure of your personal information or a restriction of its use.

You have the right to object to us processing your personal information in some cases. In particular, you can ask us to stop sending you direct marketing communications at any time (however please note that we may continue to send you service-related (i.e. non-marketing) communications, such as e-mail updates on your order status). If you wish to exercise any of these rights, please write to us at the address listed below.

You may unsubscribe from e-mail marketing communications at any time by e-mailing the address below in the section headed “Contact us” or clicking on the ‘unsubscribe’ link in any Cartier marketing e-mails.

/*to do not display this asset on en-US*/

The Platform is not directed at anyone who we know to be under the age of 13, nor do we collect any personal information from anyone who we know to be under the age of 13. If you are under the age of 13, you should not use the Platform and should not submit any personal information to us.

We provide these additional privacy disclosures (hereinafter “Privacy Policy for Canada”) to inform you about our collection, use and disclosure of personal information when individuals (“you”) use our Canadian website and any other properties that link to this Privacy Policy for Canada.

This Privacy Policy for Canada contains additional disclosures required by the Personal Information Protection and Electronic Documents Act and substantially similar provincial privacy laws in Canada. The Privacy Policy for Canada supplements the information contained in this Privacy Policy. 

Consent. Where you have agreed to a particular use of your information, we process it strictly on the basis of your consent or as otherwise permitted or required by law. By using our services, you agree to the collection and use of your personal information in accordance with this policy. You may withdraw that consent at any time by contacting us (see contact details below). 

Children. The Platforms are not directed at anyone who we know to be under the age of 14, nor do we collect any personal information from anyone who we know to be under the age of 14. If you are under the age of 14, you should not use the Platforms and should not submit any personal information to us.

Cross-jurisdictional Transfers. By providing us with personal information, you acknowledge and agree that your personal information may be transferred to other jurisdictions for processing and storage, namely on servers located across Canada, the United States, the European Economic Area, and Switzerland, where laws regarding the protection of personal information may be less stringent than the laws that apply in your jurisdiction. Further, your personal information may be accessible to law enforcement, national security authorities, and the courts of such jurisdictions. Where necessary to make such transfers, we will comply with our legal and regulatory obligations in relation to the personal information.

Contact for More Information. We have appointed a Data Protection Officer (Canada) who is responsible for overseeing questions in relation to this Privacy Policy for Canada. If you have any questions about this Privacy Policy for Canada, including any requests to exercise your legal rights, please contact the Data Protection Officer (Canada) using the details set out below:

Data Protection Officer (Canada)

Richemont Canada, Inc.

4610 Eastgate Pky 

Mississauga ON L4W 3W6


You have the right to make a complaint at any time to the relevant supervisory authority for personal information protection issues. In Canada, you can contact the Office of the Privacy Commissioner of Canada or the relevant provincial privacy commissioner for your province of residence. We would, however, appreciate the chance to address your concerns before you approach the supervisory authority, so please contact us first.

If you have any questions or comments about this Privacy Policy, or privacy matters generally, please contact us at the address provided below. You can also use this address if you wish to request access to the personal information we hold about you or to unsubscribe from any further e-mail marketing communications.

If you have any questions about this Privacy Policy or the manner in which your information may be processed, please contact us at:

Cartier North America, Branch of Richemont North America, 645 Fifth Avenue, 8th Floor, New York, NY 10022

+1 855 237 4577

/*to do not display this asset on en-US*/
/*to do not display this asset on en-US*/