Vision

THE VISION

From innovation to design perfection: Cartier watchmaking challenges shapes without constraints. Square, rectangle, oval: the purity of the line prevails.
Santos, Tonneau, Tortue, Tank, Pasha, Ballon Bleu, Baignoire... Always innovative, always timeless, these watches reflect the Maison’s concept of time, focusing as much on craftsmanship as on measurement. Exceptional watchmaking savoir-faire combined with creative freedom makes these designs as singular as those who wear them.

THE JOURNEY THROUGH TIME

The intelligence and creativity of their forms allows Cartier watches to elegantly fit into their time as easily as they fit into the future. Contemporary, though some are derived from archival designs, the Maison's watches have stood the test of time. They all possess the same capacity to reinvent themselves, and Cartier dares them to evolve with the times.
WHEN ICONS WEAR ICONS Cartier creates watches for all kinds of tastemakers. These bold personalities are lovers of the Maison’s daring style. Take Andy Warhol and Catherine Deneuve with Tank or Monica Bellucci and Annabelle Wallis with Panthère. Follow @CartierWatchCommunity on Instagram

WHEN ICONS WEAR ICONS

Cartier creates watches for all kinds of tastemakers. These bold personalities are lovers of the Maison’s daring style. Take Andy Warhol and Catherine Deneuve with Tank or Monica Bellucci and Annabelle Wallis with Panthère.
Follow @CartierWatchCommunity on Instagram

CARTIER TRADITION

Highly sought-after by enthusiasts and collectors alike, Cartier’s vintage watches have recently become loved by a whole new generation of individuals. This success is owed to their timeless design and the purity of their lines, which secures their creative longevity. 

Cartier Tradition, a collection featuring antique pieces, such as watches, jewelry and precious objects focuses on the Maison’s heritage. With the help of the archives, all of these pieces are selected and then authenticated by the Maison’s in-house experts. They are then meticulously restored by specialized artisans.

Time is not only what we measure but also what we treasure

The Maison explores its relationship with time through twelve short films: twelve performances by actor Jake Gyllenhaal. Discover that preciousness of time in a world where every second counts. It is up to us to master its pace and explore its potential. Only then does the quality of the moment take on its full meaning: a rare, reflective and intimate time, to be shaped and experienced.