Our Style - Cartier

STYLE

The first timepieces started to appear in the Maison’s registers from 1853: men’s pocket watches as well as watches in the form of pendants, brooches and châtelaines for women.

Over the years, Cartier watchmaking has distinguished itself by focusing on the notion of design, symbolised in 1904 by the creation of the Santos de Cartier watch: the first modern watch designed to be worn on the wrist.

The Cartier watchmaking heritage is ever-evolving, allowing the Maison to revisit the shapes of timeless classics through new versions, all while remaining as faithful as possible to the historic model yet with modernised ergonomics that meet today's requirements.

THE CULTURE OF DESIGN

For Cartier, it all starts with the design. An uncompromising feature. The line is
clean and precise. This radical design concept, implemented by one of the only
Maisons capable of creating a unique collection of iconic watchmaking pieces,
will become Cartier’s signature.
Tank, Santos, Panthère or Ballon Bleu: instantly recognisable, these watches are
based on four main principles of creation: the purity of the line, the accuracy of
the shape, the precision of proportions, the precious details.
The intelligence of their design places them seamlessly within their time as well as securing their future. They can all be reinvented and continue to inspire
conversations: a boundless source of creative energy which Cartier dares to
develop over time.

CARTIER WATCHMAKING CODES

"Rail-tracks", cabochon sapphire, Roman numerals… Found on watches designed by the Maison since its creation, the aesthetic codes of Cartier watchmaking are still present in Cartier's watchmaking repertoire. Their unmistakable style and graphic identity make them timeless.

ROMAN NUMERALS

Black, graphic and sloping, the Roman numerals on the case radiate out from the central axis, reinforcing the purity of the line present on Cartier watches.