Cartier launched Cartier Care in 2019 with the intention of enhancing the durability of its creations, starting with its watches. All owners of Cartier watches are now invited to register their creations on the Cartier Care platform, which provides them with access to customised services and communications. Clients who register for Cartier Care can also benefit from an international warranty extension of between two and eight years. This warranty includes a full service, water-resistance check, battery replacement and metal bracelet repair, according to the expiry dates determined by the Maison.
The innovative Cartier Care platform allows the Maison to build a personalised and enduring relationship with its clients and to look after them by offering many other services. Although currently dedicated to watches, Cartier Care plans to expand in order to cover other categories of the Maison’s products.