Combining aesthetics and the technical in a demanding quest for the beautiful, pushing the boundaries of professions and rising to new challenges, mastering savoir-faire, from the most hand-crafted to the most technological: this is what defines the creative innovation dynamic at Cartier.

Seeing beauty wherever it might not be expected: this singular and bold vision is at the heart of the creative process.

Because creation relies on multiple fields of expertise, Cartier has developed numerous innovations. Filing patents, implementing new procedures, this dynamic rests on a single belief: the technical is always at the service of the aesthetic.