The Culture of Design

Icons

CARTIER ICONS: THE CULTURE OF DESIGN

For Cartier, everything begins with the design. Tank, Trinity, Juste un Clou, Santos, Love, Panthère and Ballon Bleu, these icons in the world of jewelry and watchmaking are rooted in four main principles of creation: the purity of the line, accuracy of the shape, precision of proportions and precious details. Discover how these legendary designs transcend time.

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PURE LINES

Cartier’s desire is to reduce an object to its purest form: its structure. Almost obsessively, this search for simplicity reveals an object’s defining characteristics.

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PRECIOUS DETAILS

The intuition of a jeweler is to find beauty wherever it may be and to dare to elevate what others tend to hide. Every detail is significant. Nothing is aimlessly added. It is a perfect union between extraordinary form and function.

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PERFECT PROPORTIONS

A delicate balance exists between line and shape as volume and harmony must emanate from every design. While an object’s precision is measured by how you wear it, proportion takes it to another level, defining its elegance. An exacting precision, led by technical innovation, allows Cartier to rework proportions without distortion.

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PRECISE SHAPES

Being a master of shapes is above all an exploration. What can be created with a square, circle, oval or rectangle? By measuring the effects of symmetry, parallelism or asymmetry, by adding perspective, by creating depth, the Maison seeks to bring movement and a new life to every form.

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TIMELESS OBJECTS

Each of the objects is a design legend within their time and also an icon of today. Standing the test of time - classic, eternal, essential - they continue to be reinvented as a boundless source of creative energy. As heirlooms, their connection to the wearer grows with time, creating a powerful link between heritage and timelessness.

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