The Culture of Design - Cartier


Tank, Trinity, Juste un Clou, Santos de Cartier, Love, Panthère or Ballon Bleu, instantly
recognisable, these collections are based on four main principles of creation: the purity of
the line, the accuracy of the shape, the precision of proportions, the precious details.

Cartier’s desire is to reduce an object to its purest form: its structure. Almost obsessively, this search for simplicity reveals an object’s defining characteristics.

The intuition of a jeweler is to find beauty wherever it may be and to dare to elevate what others tend to hide. Every detail is significant. Nothing is aimlessly added. It is a perfect union between extraordinary form and function. 

A delicate balance exists between line and shape as volume and harmony must emanate from every design. While an object’s precision is measured by how you wear it, proportion takes it to another level, defining its elegance. An exacting precision, led by technical innovation, allows Cartier to rework proportions without distortion. 

Being a master of shapes is above all an exploration. What can be created with a square, circle, oval or rectangle? By measuring the effects of symmetry, parallelism or asymmetry, by adding perspective, by creating depth, the Maison seeks to bring movement and a new life to every form.

Each of the objects is a design legend within their time and also an icon of today. Standing the test of time - classic, eternal, essential - they continue to be reinvented as a boundless source of creative energy. As heirlooms, their connection to the wearer grows with time, creating a powerful link between heritage and timelessness.